A. Dealers / Specialist Buyers
- Specialist vintage dealers (like Somlo in the UK): pay premium for rarity, provenance and authentication sellmewatch.com+3thewatchcollectorsclub.com+3reddit.com+3.
- Reputable buyers such as Hodinkee, Watchfinder, Bob’s Watches, Worthy, The RealReal: easy and secure but prices may be lower en.wikipedia.org+3en.wikipedia.org+3reddit.com+3.
B. Online Marketplaces
- Chrono24, eBay, Reddit/Watchuseek forums: broader audience, higher potential price, but need more effort—good photos, risk of fraud, shipping/returns valueyourwatch.com+5thewatchcollectorsclub.com+5reddit.com+5.
C. Auction Houses
- Christie’s, Sotheby’s, Antiquorum: ideal for high-end pieces, authentic provenance—but with fees and longer timelines sellmewatch.com+710web.io+7watchexchangelondon.co.uk+7.
📸 2. Prepare Your Watch
- Document and assess: Gather box, papers, service history. Missing paperwork may reduce value reddit.com+5escrow.com+5watchexchangelondon.co.uk+5.
- Authenticate and appraise: Consider professional certification to boost trust valueyourwatch.com+5watchexchangelondon.co.uk+5watchexchangelondon.co.uk+5.
- Clean and service: A polished, well-maintained watch fetches more thetimes.co.uk+15watchexchangelondon.co.uk+15valueyourwatch.com+15.
🎥 3. Take High-Quality Photos
- Use natural lighting or a lightbox, and capture the watch from multiple angles including details like serial numbers (just blur parts for security) shopify.com+3watchexchangelondon.co.uk+3valueyourwatch.com+3.
- Show box/papers/accessories to highlight completeness watchexchangelondon.co.uk+1watchexchangelondon.co.uk+1.
📝 4. Write a Detailed Listing
- Title with brand, model, reference number.
- Description should be honest about condition, service history, originality, and flaws trendsandtactics.com+5thecoolist.com+5valueyourwatch.com+5.
- Include key specs: model, reference, first few digits of serial to verify but not expose completely en.wikipedia.org+2escrow.com+2precisionwatches.com+2.
💰 5. Price Realistically
- Research recent sales and listings to set a competitive price wsj.com+13watchexchangelondon.co.uk+13watchexchangelondon.co.uk+13.
- Account for platform/dealer fees and shipping costs reddit.com+13thecoolist.com+13en.wikipedia.org+13.
📦 6. Shipping & Transaction Safety
- Use secure packaging, insurance, and tracked shipping.
- For peer-to-peer sales, consider Escrow.com to protect both parties watchexchangelondon.co.uk+2escrow.com+2reddit.com+2.
- Be wary of counterfeits—only sell authentic pieces and vet buyers thewatchcollectorsclub.com+1en.wikipedia.org+1.
🧩 7. Engage and Build Trust
- Respond to buyers promptly—excellent customer service is key trendsandtactics.com+9valueyourwatch.com+9en.wikipedia.org+9.
- If selling repeatedly, encourage reviews and establish reputation in forums or marketplaces .
